The article proposes that by starting with internet parodies using libraries and actual commercials will spark a new craze for libraries. That people will see these videos on YouTube and become interested, supportive, and enthusiastic about libraries again. The author offers a number of benefits of a library such as the fact that they are “open to the public” showing that no one is ever turned away. Also makes a comparison that your local librarian is like if your computer could walk and talk. There is even the usage of the new go green concept sweeping the world. The author says that it is eco-friendly to rent books from the library rather than buy them because it saves trees. This also ties into the free concept of reading books and magazines at the library rather than going out a purchasing them.

While I think that this is a clever and well thought out article I don’t necessarily agree with the author. There are good and valid points regarding the benefits of using public libraries. Having said this I just don’t see the ideas and concepts in this article bringing about a new surge of interest in local libraries. The idea that the Old Spice parodies will spawn movies and reality shows is a little bit of a stretch for me I see Old Spice commercials all the time and still haven’t spent a dime on the product. Also how can one forget the TNT trilogy The Librarian? Those movies ran for a week straight and there was no resurgence of public library usage.